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DeForest - FM 93.1 WHIT

July 25, 2003

What I would say is the best stunt I have ever heard, was a well planned one, the TV theme format of WHIT before the Classic Hits format debuted, or sorta after.  When WHIT came on the air testing, they started out playing similar music to what their format would be, then once the signal was up and running to the point that programming could be run on the station, TV themes started, complete with sung jingles and the works, I sure miss the station, it was fun for the 2 1/2 weeks it lasted.
 

TV 93



After an exciting 2 1/2 weeks stunting, Classic Hits, hit the airwaves in Madison.  On July, 25th, 2003 at 9AM, it happened, Mid-West, did a very good job keeping this new format a secret.
 

Classic Hits Debut on WHIT